Analyzing Your Website to Improve SEO

Learn how to strengthen your site's position in search engine results by building strong links. In this course, Peter Kent dissects the anatomy of a link as it relates to SEO (search engine optimization). Peter explains how links affect page ranking and he reveals the properties that make an excellent link so you can build strong links. He covers how to get links from other websites to point back to your site, reciprocal linking, and link building via blogs and directories.

00-Introduction

01-Welcome
02-Using the tools in this course

01-Getting to Know SEO

01-Understanding SEO
02-Forgetting SEO for a moment

02-Preparing to Optimize Your Site

01-Understanding why indexing is important
02-Thinking about keywords
03-Using the Google AdWords Keyword Tool

03-Building the Optimization Foundation

01-Understanding why some page components don't hurt but also don't help
02-Working with frames, iframes, and popups
03-Working with SEO-friendly URLs
04-Building title tags
05-Understanding meta tags
06-Building description tags
07-vIgnoring keyword tags
08-Clearing source code clutter
09-Understanding rich snippets (NEW)

04-Working with Outward-Facing Components

01-Reviewing page content
02-Understanding site navigation
03-Building links within the site
04-Including location information
05-Understanding the Panda and Penguin updates (NEW)

05-Coordinating with the Outside World

01-Building and submitting HTML and XML sitemaps
02-Garnering links outside the site
03-Submitting to the map sites
04-Working with Google+ (NEW)

06-Conclusion

Next steps